THE DRESS … many say the dress finds you but for it to find you, you need to start looking.
Finding ‘the one’ is the fun part but where do you start. Some bridal shops allow more than one bride at a time making it feel like a process, some feel like a conveyor belt of brides in and out and the outlet shops have a reknowned reputation for the hard sell when it doesn’t need to be.
Your dress will find you but you need to know where to look and for the brides wanting different but still bridal, modern but still classic, edgy but still pretty you will need to head straight for Flamingo Boulevard Bridal Studio.
Located in The Secret Warehouse, the studio itself is unconventional and a pink paradise of loveliness … and that’s before you get to meet the owner Jazmin who is basically just a little pocket-rocket of positive vibes, feel good feels and utterly lovely.
Jazmin set up Flamingo Boulevard back in 2017 after she couldn’t find the dress she wanted for her wedding (which of course happened in Flamingo Boulevard Hotel on Flamingo Boulevard Avenue in Las Vegas!). She knew exactly what she wanted to wear but time after time she was told ‘she couldn’t wear that for a wedding’ or ‘it’s not bridal enough’ about the dress she wanted to wear so she turned her dream into her own bridal shop – her shop, her way!
From beautifully boho to dramatically dreamy not only are Flamingo’s dresses unconventionally stunning, Jazmin has put together a collection of dresses that just makes you want to float away and dream of being a bride everyday. She knows exactly what you want and is fighting your corner so you can wear what YOU want to wear on your wedding day! Being told ‘it’s not bridal enough’ or ‘you can’t wear that for your wedding!’ are words you won’t hear at her bridal studio because her dresses are all about what YOU WANT!
In between dress changes at last month’s photo shoot at Thornton Manor, we had a chat with Jazmin about all things weddings, trends for 2021 and what she loves most about her job
You set up your bridal shop as you couldn’t find what you were looking for when you got married, where do you get your inspiration from for the choice of collections you stock?
I learnt very quickly after opening that I wasn’t going to please everyone with the dresses that we stock and to basically not over think it and really just buy what I love! Our Brides can see how much passion I have for every piece at Flamingo Boulevard because I genuinely love every single piece! Like Brides I love Instagram and Pinterest for seeing what’s new and to explore what I think can work for our Flamingo Boulevard Brides!
What are the trends for 2021?
Pure romance! Think floaty fabric, soft tulles, pretty lace! The dress we used in the shoot encompasses all this, the puffy tulle sleeves are just beautiful and adds an elegant twist to a very beautiful style of wedding dress.
What is your favourite era of fashion?
Has to be 70’s! Diana Ross all out glam mixed with bold patterns and all the flares! Yes please!
Which celebrity would you love to see wearing one of your dresses?
I think it would have to be someone like Florence Welch – she absolutely our kinda vibe!
What do you love most about your job?
That moment when a Bride looks utterly shocked that one dress can make her feel all the feels! Haha! I still now, after 3.5 years get a little emotional when I see that look on their face!
A newly engaged bride won’t have a clue about finding a wedding dress, what is the best advice you can give them?
Keep an open mind and don’t be afraid to ask questions – there is no such thing as a stupid one! We see so many brides who have a certain dress style in mind but we always encourage our Brides to try on something they wouldn’t think of …. becuase this is when the real magic happens!
Talk them through the process of what happens when they book an appointment with you
Flamingo Boulevard is all about the laidback vibes so expect a really chilled appointment – no pushy sales pitches here! The whole experience is relaxed and most of all enjoyable for everyone (the fizz definitely helps of course!). We let Brides pick their own dresses to try but I’m always on hand to throw in a curveball to help them find ‘their one!’ along with help with styling their perfect bridal look with our selection of accessories. All appointments are private and one-one in our gorgeous studio space so full attention is on our Brides and making them feel amazing!
We had such a fun day at the photo shoot, with an amazing group of wedding suppliers:
Images from the Bohemian photo shoot at :
Photography: Jaine Briscoe-Price Photography
Dress: Flamingo Boulevard Bridal Studio
Venue Styling and Flowers: Aubyn Designs
Hair and Make-up: Sisterhood Liverpool
Cake: Boutique Bakery
Stationery: Stationery Queen
Model: Kayleigh Hayes
Venue: Thornton Manor
Here are just a few of the dresses in Flamingo Boulevard’s collection …